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One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![A beautiful adventure' – Pele congratulates Vinicius and Marcelo after Madrid's Champions League triumph A beautiful adventure' – Pele congratulates Vinicius and Marcelo after Madrid's Champions League triumph](https://www.sportsmax.tv/media/k2/items/cache/7b9450648357ee47b21bffd444c0aa2f_XL.jpg)
A beautiful adventure' – Pele congratulates Vinicius and Marcelo after Madrid's Champions League triumph
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://i.ytimg.com/vi/ZpYlGhsAXLE/mqdefault.jpg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Pele (c) performs a prize draw using the European Cup, held by Sonny (the star of Adidas' 'I Kiss Football' advertising campaign) and a friend, as a handy container from which to Pele (c) performs a prize draw using the European Cup, held by Sonny (the star of Adidas' 'I Kiss Football' advertising campaign) and a friend, as a handy container from which to](https://c8.alamy.com/comp/G9M0BJ/pele-c-performs-a-prize-draw-using-the-european-cup-held-by-sonny-G9M0BJ.jpg)